Brand Explorer
594 Brands im PXM Maturity Index
594 Brands
| # | Brand | Score↓ | D1 | D2 | D3 | D4 | D5 | D6 | Gap | Segment | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Tonies | 4.70· Benchmark | 5.00 | 5.00 | 4.33 | 4.33 | 5.00 | 4.56 | +0.67 | Kids & Family | Tier 1 · Premium |
| 2 | LEGO | 4.70· Benchmark | 5.00 | 5.00 | 4.43 | 5.00 | 4.67 | 4.11 | +0.12 | Kids & Family | Tier 1 · Premium |
| 3 | Sonos | 4.63· Benchmark | 5.00 | 5.00 | 4.67 | 4.00 | 5.00 | 4.11 | +0.67 | Premium Audio | Tier 1 · Premium |
| 4 | Bosch Power Tools | 4.57· Benchmark | 5.00 | 5.00 | 4.33 | 4.67 | 4.67 | 3.77 | +0.34 | Tools & Garden | Tier 1 · Premium |
| 5 | Bugaboo | 4.57· Benchmark | 5.00 | 4.67 | 4.28 | 4.67 | 4.67 | 4.11 | +0.19 | Kids & Family | Tier 1 · Premium |
| 6 | Kaercher | 4.56· Benchmark | 5.00 | 4.67 | 4.38 | 4.67 | 4.67 | 3.99 | +0.14 | Tools & Garden | Tier 1 · Premium |
| 7 | Ring (Amazon) | 4.45· Leader | 5.00 | 4.67 | 4.28 | 4.33 | 4.67 | 3.77 | -0.36 | Smart Home & Connected Living | Tier 2 · Mid-Range |
| 8 | Vorwerk/Thermomix | 4.45· Leader | 4.67 | 4.67 | 4.33 | 4.00 | 4.67 | 4.33 | +0.50 | Kitchen & Home Appliances | Tier 1 · Premium |
| 9 | GROHE | 4.42· Leader | 5.00 | 4.67 | 3.95 | 3.57 | 5.00 | 4.33 | +1.08 | Bathroom & Sanitary | Tier 1 · Premium |
| 10 | SkinCeuticals | 4.41· Leader | 4.67 | 4.67 | 3.67 | 5.00 | 4.33 | 4.11 | +0.17 | Skincare & Dermocosmetics | Tier 2 · Mid-Range |
| 11 | Philips Hue | 4.40· Leader | 4.67 | 4.48 | 4.33 | 4.15 | 4.72 | 4.06 | +0.36 | Smart Home & Connected Living | Tier 2 · Mid-Range |
| 12 | Vichy | 4.39· Leader | 5.00 | 4.33 | 4.00 | 4.67 | 4.00 | 4.33 | -0.17 | Skincare & Dermocosmetics | Tier 2 · Mid-Range |
| 13 | Apple AirPods | 4.39· Leader | 4.67 | 4.67 | 4.33 | 4.33 | 4.67 | 3.67 | +0.34 | Premium Audio | Tier 1 · Premium |
| 14 | Nike | 4.38· Leader | 4.67 | 5.00 | 3.64 | 3.65 | 5.00 | 4.33 | +1.35 | Premium Sportswear & Athleisure | Tier 3 · Entry |
| 15 | La Roche-Posay | 4.37· Leader | 4.67 | 5.00 | 4.33 | 4.33 | 4.33 | 3.53 | +0.34 | Skincare & Dermocosmetics | Tier 3 · Entry |
| 16 | Dyson | 4.36· Leader | 5.00 | 4.67 | 3.43 | 4.33 | 4.67 | 4.04 | +0.79 | Kitchen & Home Appliances | Tier 1 · Premium |
| 17 | Geberit | 4.35· Leader | 4.67 | 4.67 | 3.57 | 4.67 | 4.67 | 3.84 | +0.55 | Bathroom & Sanitary | Tier 1 · Premium |
| 18 | IKEA | 4.33· Leader | 5.00 | 4.67 | 4.33 | 4.00 | 5.00 | 3.00 | +0.67 | Furniture & Interior | |
| 19 | Bosch Hausgeraete | 4.32· Leader | 4.67 | 4.33 | 4.33 | 4.00 | 4.67 | 3.89 | +0.33 | Kitchen & Home Appliances | Tier 1 · Premium |
| 20 | Louis Vuitton | 4.28· Leader | 4.67 | 4.33 | 4.00 | 4.00 | 5.00 | 3.67 | +0.67 | Luxury Fashion & Leather Goods | |
| 21 | Coca-Cola | 4.28· Leader | 4.67 | 4.67 | 4.33 | 4.00 | 4.33 | 3.67 | +0.33 | Coffee, Spirits & Premium Beverages | Tier 1 · Premium |
| 22 | CYBEX | 4.25· Leader | 4.67 | 4.67 | 3.62 | 4.33 | 4.67 | 3.54 | +0.70 | Kids & Family | Tier 1 · Premium |
| 23 | Hilti | 4.23· Leader | 4.47 | 4.47 | 3.67 | 4.33 | 4.47 | 3.93 | +0.47 | Tools & Garden | Tier 2 · Mid-Range |
| 24 | Withings | 4.22· Leader | 4.33 | 4.67 | 3.67 | 4.00 | 4.67 | 4.00 | +0.84 | Health Tech & Consumer Medical | Tier 2 · Mid-Range |
| 25 | On Running | 4.18· Leader | 4.33 | 4.67 | 3.62 | 3.64 | 5.00 | 3.82 | +1.21 | Running & Performance Footwear | |
| 26 | Canyon | 4.18· Leader | 4.67 | 4.67 | 3.33 | 4.33 | 4.67 | 3.40 | +0.84 | Cycling | Tier 2 · Mid-Range |
| 27 | hansgrohe/AXOR | 4.18· Leader | 4.67 | 4.67 | 3.57 | 3.95 | 4.67 | 3.57 | +0.91 | Bathroom & Sanitary | Tier 1 · Premium |
| 28 | Festool | 4.17· Leader | 4.67 | 4.67 | 3.00 | 4.00 | 4.67 | 4.04 | +1.17 | Tools & Garden | Tier 1 · Premium |
| 29 | Dornbracht | 4.15· Leader | 4.67 | 4.33 | 3.38 | 4.33 | 4.67 | 3.54 | +0.64 | Bathroom & Sanitary | Tier 1 · Premium |
| 30 | Adidas | 4.14· Leader | 4.33 | 4.33 | 4.00 | 3.66 | 4.67 | 3.84 | +0.67 | Premium Sportswear & Athleisure | Tier 3 · Entry |
| 31 | Kaldewei | 4.12· Leader | 4.67 | 4.33 | 3.77 | 4.33 | 4.33 | 3.27 | +0.28 | Bathroom & Sanitary | Tier 1 · Premium |
| 32 | Garmin Cycling | 4.11· Leader | 4.33 | 4.00 | 4.00 | 4.33 | 3.67 | 4.33 | -0.33 | Cycling | Tier 2 · Mid-Range |
| 33 | STIHL | 4.11· Leader | 4.67 | 4.67 | 3.43 | 3.90 | 4.67 | 3.32 | +1.00 | Tools & Garden | Tier 1 · Premium |
| 34 | Britax Roemer | 4.11· Leader | 4.33 | 4.33 | 4.00 | 4.33 | 4.00 | 3.67 | +0.00 | Kids & Family | Tier 2 · Mid-Range |
| 35 | Red Bull | 4.11· Leader | 4.33 | 4.67 | 3.67 | 3.67 | 4.33 | 4.00 | +0.83 | Coffee, Spirits & Premium Beverages | Tier 1 · Premium |
| 36 | Bang & Olufsen | 4.10· Leader | 4.33 | 4.67 | 4.00 | 3.65 | 4.33 | 3.60 | +0.68 | Premium Audio | Tier 1 · Premium |
| 37 | Patagonia | 4.08· Leader | 4.33 | 4.67 | 3.67 | 3.67 | 4.67 | 3.44 | +1.00 | Outdoor, Alpine & Water Sports | Tier 2 · Mid-Range |
| 38 | Samsung Home Appliances | 4.06· Leader | 4.33 | 4.00 | 3.67 | 3.67 | 4.33 | 4.33 | +0.50 | Kitchen & Home Appliances | Tier 2 · Mid-Range |
| 39 | CeraVe | 4.06· Leader | 4.33 | 4.67 | 4.33 | 3.67 | 4.00 | 3.40 | +0.34 | Skincare & Dermocosmetics | Tier 3 · Entry |
| 40 | GARDENA | 4.05· Leader | 4.67 | 4.33 | 4.05 | 3.62 | 4.33 | 3.27 | +0.49 | Tools & Garden | Tier 1 · Premium |
| 41 | Royal Canin | 4.05· Leader | 4.33 | 4.67 | 3.67 | 4.33 | 4.00 | 3.28 | +0.34 | Pet Care | Tier 2 · Mid-Range |
| 42 | Miele | 4.04· Leader | 4.67 | 4.67 | 3.33 | 4.00 | 4.33 | 3.22 | +0.83 | Kitchen & Home Appliances | Tier 1 · Premium |
| 43 | Abbott (Freestyle Libre) | 4.04· Leader | 4.67 | 4.33 | 3.33 | 4.67 | 3.33 | 3.89 | +0.11 | Health Tech & Consumer Medical | Tier 2 · Mid-Range |
| 44 | Dexcom | 4.04· Leader | 4.33 | 4.67 | 3.33 | 4.00 | 4.00 | 3.89 | +0.67 | Health Tech & Consumer Medical | Tier 2 · Mid-Range |
| 45 | Therabody (Theragun) | 4.02· Leader | 4.33 | 4.33 | 3.67 | 3.67 | 4.67 | 3.44 | +0.77 | Health Tech & Consumer Medical | Tier 2 · Mid-Range |
| 46 | BabyBjoern | 4.00· Leader | 4.33 | 4.33 | 3.67 | 4.00 | 4.00 | 3.67 | +0.33 | Kids & Family | Tier 2 · Mid-Range |
| 47 | Siemens Hausgeraete | 3.96· Advanced | 4.67 | 3.67 | 4.00 | 4.00 | 4.00 | 3.44 | -0.16 | Kitchen & Home Appliances | Tier 1 · Premium |
| 48 | Samsung Health (Galaxy Watch) | 3.96· Advanced | 4.33 | 3.67 | 4.33 | 4.33 | 3.67 | 3.44 | -0.44 | Health Tech & Consumer Medical | Tier 2 · Mid-Range |
| 49 | De'Longhi | 3.95· Advanced | 3.67 | 4.33 | 4.33 | 3.67 | 4.00 | 3.67 | +0.17 | Kitchen & Home Appliances | Tier 1 · Premium |
| 50 | Villeroy & Boch | 3.94· Advanced | 4.67 | 3.95 | 3.57 | 3.57 | 4.33 | 3.57 | +0.57 | Bathroom & Sanitary | Tier 1 · Premium |