Premium Sportswear & Athleisure
Fashion & Luxury · 18 Brands
Avg Score
3.22
Brands
18
Avg Owned
3.42
Avg Retail
2.91
Avg Gap
+0.52
Segment Nr.
11
Dimensions-Durchschnitte
Top 3 vs Bottom 3
18 Brands
| # | Brand | Score↓ | D1 | D2 | D3 | D4 | D5 | D6 | Gap | Tier |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Nike | 4.38· Leader | 4.67 | 5.00 | 3.64 | 3.65 | 5.00 | 4.33 | +1.35 | Tier 3 · Entry |
| 2 | Adidas | 4.14· Leader | 4.33 | 4.33 | 4.00 | 3.66 | 4.67 | 3.84 | +0.67 | Tier 3 · Entry |
| 3 | On Running | 3.93· Advanced | 4.33 | 4.33 | 2.88 | 3.25 | 4.67 | 4.11 | +1.43 | Tier 3 · Entry |
| 4 | New Balance | 3.36· Developing | 3.62 | 3.64 | 3.25 | 3.25 | 3.64 | 2.78 | +0.39 | Tier 3 · Entry |
| 5 | Puma | 3.32· Developing | 3.62 | 3.25 | 3.66 | 3.26 | 3.25 | 2.88 | -0.21 | Tier 3 · Entry |
| 6 | Lululemon | 3.26· Developing | 3.23 | 4.00 | 2.33 | 2.85 | 4.00 | 3.14 | +1.41 | Tier 3 · Entry |
| 7 | ASICS | 3.25· Developing | 3.60 | 3.21 | 3.64 | 3.26 | 2.88 | 2.88 | -0.40 | Tier 3 · Entry |
| 8 | Hoka | 3.13· Developing | 3.21 | 3.62 | 2.67 | 2.87 | 3.60 | 2.78 | +0.84 | Tier 3 · Entry |
| 9 | Under Armour | 2.91· Basic | 2.87 | 2.67 | 3.25 | 3.23 | 2.85 | 2.56 | -0.48 | Tier 3 · Entry |
| 10 | Reebok | 2.37· Nascent | 2.33 | 2.33 | 2.67 | 2.67 | 2.33 | 1.89 | -0.34 | Tier 3 · Entry |
| 11 | Gymshark | 3.67· Advanced | 3.67 | 4.00 | 2.67 | 2.67 | 4.33 | 4.67 | +1.50 | Tier 3 · Entry |
| 12 | Fila | 3.44· Developing | 3.33 | 3.00 | 3.33 | 3.33 | 3.00 | 4.67 | -0.33 | Tier 3 · Entry |
| 13 | Rossignol | 3.22· Developing | 3.00 | 3.33 | 2.67 | 2.67 | 3.33 | 3.67 | +0.67 | Tier 3 · Entry |
| 14 | Peak Performance | 2.89· Basic | 3.00 | 3.00 | 2.33 | 2.67 | 3.00 | 3.33 | +0.50 | Tier 3 · Entry |
| 15 | Odlo | 2.72· Basic | 2.67 | 2.67 | 2.33 | 2.67 | 3.00 | 3.00 | +0.33 | Tier 3 · Entry |
| 16 | Craft | 2.56· Basic | 2.67 | 2.67 | 2.00 | 2.33 | 2.67 | 3.00 | +0.50 | Tier 3 · Entry |
| 17 | Babolat | 2.33· Nascent | 2.33 | 2.33 | 2.00 | 2.00 | 2.33 | 3.00 | +0.33 | Tier 3 · Entry |
| 18 | Ryzon | 3.11· Developing | 3.33 | 3.67 | 2.33 | 2.67 | 3.67 | 3.67 | +1.17 | Tier 3 · Entry |