Color Cosmetics & Makeup
Beauty & Personal Care · 19 Brands
Avg Score
3.23
Brands
19
Avg Owned
3.35
Avg Retail
3.15
Avg Gap
+0.20
Segment Nr.
15
Dimensions-Durchschnitte
Top 3 vs Bottom 3
19 Brands
| # | Brand | Score↓ | D1 | D2 | D3 | D4 | D5 | D6 | Gap | Tier |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Charlotte Tilbury | 3.88· Advanced | 4.33 | 4.33 | 3.33 | 3.31 | 4.67 | 3.28 | +1.18 | |
| 2 | MAC | 3.62· Advanced | 3.67 | 3.67 | 3.67 | 3.65 | 4.00 | 3.11 | +0.18 | |
| 3 | KIKO Milano | 3.45· Developing | 3.67 | 3.33 | 3.33 | 3.33 | 3.67 | 3.39 | +0.17 | |
| 4 | L'Oreal Paris | 3.38· Developing | 3.33 | 3.33 | 3.67 | 3.65 | 3.33 | 3.00 | -0.33 | |
| 5 | Dior Beauty | 3.32· Developing | 3.33 | 3.67 | 2.67 | 2.67 | 4.33 | 3.28 | +1.33 | |
| 6 | NYX Professional | 3.15· Developing | 3.00 | 3.33 | 3.33 | 3.00 | 3.33 | 2.93 | +0.17 | |
| 7 | Essence | 2.98· Basic | 2.67 | 2.67 | 3.33 | 3.31 | 2.67 | 3.28 | -0.65 | |
| 8 | Catrice | 2.82· Basic | 2.67 | 2.67 | 3.00 | 3.00 | 2.67 | 2.93 | -0.33 | |
| 9 | Artdeco | 2.65· Basic | 2.67 | 2.67 | 2.33 | 2.67 | 3.00 | 2.63 | +0.34 | |
| 10 | Manhattan | 2.42· Nascent | 2.33 | 2.33 | 2.33 | 2.33 | 2.67 | 2.00 | +0.17 | |
| 11 | Fenty Beauty | 3.72· Advanced | 3.83 | 4.00 | 3.17 | 3.50 | 4.17 | 3.67 | +0.75 | Tier 2 · Mid-Range |
| 12 | NARS | 3.48· Developing | 3.67 | 3.50 | 3.33 | 3.67 | 3.67 | 3.00 | +0.08 | Tier 2 · Mid-Range |
| 13 | Benefit | 3.42· Developing | 3.83 | 3.33 | 3.17 | 3.33 | 3.50 | 3.33 | +0.17 | Tier 2 · Mid-Range |
| 14 | Urban Decay | 3.38· Developing | 3.50 | 3.17 | 3.50 | 3.50 | 3.17 | 3.50 | -0.33 | Tier 2 · Mid-Range |
| 15 | Rare Beauty | 3.32· Developing | 3.17 | 3.83 | 2.83 | 3.00 | 3.83 | 3.28 | +0.92 | Tier 2 · Mid-Range |
| 16 | Bobbi Brown | 3.22· Developing | 3.33 | 3.17 | 3.17 | 3.33 | 3.17 | 3.17 | -0.08 | Tier 2 · Mid-Range |
| 17 | Laura Mercier | 3.15· Developing | 3.17 | 3.00 | 3.17 | 3.33 | 3.17 | 3.06 | -0.17 | Tier 2 · Mid-Range |
| 18 | Too Faced | 3.08· Developing | 3.00 | 3.00 | 3.00 | 3.17 | 3.17 | 3.17 | +0.00 | Tier 2 · Mid-Range |
| 19 | Sisley | 2.88· Basic | 3.00 | 3.17 | 2.33 | 3.17 | 2.83 | 2.78 | +0.25 | Tier 2 · Mid-Range |