Fragrance
Beauty & Personal Care · 23 Brands
Avg Score
3.03
Brands
23
Avg Owned
3.25
Avg Retail
2.80
Avg Gap
+0.45
Segment Nr.
16
Dimensions-Durchschnitte
Top 3 vs Bottom 3
23 Brands
| # | Brand | Score↓ | D1 | D2 | D3 | D4 | D5 | D6 | Gap | Tier |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Chanel Fragrance | 3.72· Advanced | 4.00 | 4.00 | 3.00 | 2.67 | 4.67 | 3.00 | +1.50 | |
| 2 | Dior Fragrance | 3.55· Advanced | 3.67 | 3.67 | 3.33 | 2.67 | 4.33 | 3.65 | +1.00 | |
| 3 | Jo Malone | 3.35· Developing | 3.33 | 3.67 | 3.00 | 2.67 | 4.00 | 3.39 | +1.00 | |
| 4 | Rabanne | 3.18· Developing | 3.33 | 3.33 | 3.00 | 2.67 | 3.67 | 3.11 | +0.67 | |
| 5 | Byredo | 3.10· Developing | 3.00 | 3.67 | 2.33 | 2.33 | 4.00 | 3.28 | +1.51 | |
| 6 | Jean Paul Gaultier | 3.02· Developing | 3.00 | 3.33 | 3.00 | 2.33 | 3.67 | 2.78 | +0.84 | |
| 7 | Diptyque | 2.95· Basic | 2.67 | 3.33 | 2.33 | 2.33 | 4.00 | 3.00 | +1.34 | |
| 8 | Hugo Boss Fragrance | 2.78· Basic | 2.67 | 2.67 | 3.33 | 3.00 | 2.67 | 2.33 | -0.50 | |
| 9 | 4711 | 2.48· Nascent | 2.67 | 2.33 | 2.33 | 2.33 | 2.67 | 2.53 | +0.17 | |
| 10 | s.Oliver Fragrance | 2.30· Nascent | 2.33 | 2.00 | 2.33 | 2.33 | 2.33 | 2.33 | -0.17 | |
| 11 | Maison Francis Kurkdjian | 3.48· Developing | 3.67 | 3.67 | 3.33 | 3.33 | 3.67 | 3.22 | +0.34 | Tier 2 · Mid-Range |
| 12 | Armani Fragrances | 3.39· Developing | 3.33 | 3.33 | 3.67 | 3.33 | 3.33 | 3.33 | -0.17 | Tier 2 · Mid-Range |
| 13 | Le Labo | 3.36· Developing | 3.67 | 3.67 | 2.67 | 3.00 | 3.67 | 3.44 | +0.84 | Tier 2 · Mid-Range |
| 14 | Acqua di Parma | 3.31· Developing | 3.33 | 3.33 | 3.33 | 3.33 | 3.33 | 3.22 | +0.00 | Tier 2 · Mid-Range |
| 15 | Creed | 3.17· Developing | 3.33 | 3.33 | 3.00 | 3.00 | 3.33 | 3.00 | +0.33 | Tier 2 · Mid-Range |
| 16 | Mugler | 3.14· Developing | 3.00 | 3.33 | 3.33 | 3.00 | 3.00 | 3.22 | +0.00 | Tier 2 · Mid-Range |
| 17 | Maison Margiela Replica | 3.08· Developing | 3.00 | 3.33 | 3.00 | 3.00 | 3.33 | 2.78 | +0.33 | Tier 2 · Mid-Range |
| 18 | Penhaligon's | 2.97· Basic | 3.00 | 3.00 | 2.67 | 3.00 | 3.00 | 3.11 | +0.17 | Tier 2 · Mid-Range |
| 19 | Frederic Malle | 2.92· Basic | 3.33 | 3.00 | 2.33 | 2.67 | 3.33 | 2.89 | +0.67 | Tier 2 · Mid-Range |
| 20 | Versace Fragrances | 2.86· Basic | 2.67 | 2.67 | 3.33 | 3.00 | 2.67 | 2.78 | -0.50 | Tier 2 · Mid-Range |
| 21 | Serge Lutens | 2.81· Basic | 3.00 | 3.00 | 2.33 | 2.67 | 3.00 | 2.89 | +0.50 | Tier 2 · Mid-Range |
| 22 | Floris London | 2.53· Basic | 2.33 | 2.67 | 2.33 | 2.33 | 2.67 | 2.67 | +0.34 | Tier 2 · Mid-Range |
| 23 | Escentric Molecules | 2.33· Nascent | 2.00 | 2.33 | 2.33 | 2.00 | 2.33 | 2.33 | +0.16 | Tier 2 · Mid-Range |