Haircare & Personal Care Devices

Beauty & Personal Care · 23 Brands

Avg Score

2.88

Brands

Avg Owned

2.94

Avg Retail

2.75

Avg Gap

+0.19

Segment Nr.

Dimensions-Durchschnitte

Top 3 vs Bottom 3

23 Brands

#	Brand	Score↓	D1	D2	D3	D4	D5	D6	Gap	Tier
1	Dyson Haircare	3.82· Advanced	4.33	4.33	3.33	3.31	4.33	3.28	+1.01
2	ghd	3.45· Developing	3.33	3.67	3.33	3.00	3.67	3.65	+0.50
3	Philips Personal Care	3.28· Developing	3.33	2.67	3.67	3.65	3.00	3.28	-0.83
4	Braun	3.22· Developing	3.33	2.67	3.67	3.65	2.67	3.28	-0.99
5	Kerastase	3.15· Developing	3.00	3.67	2.67	2.67	4.00	2.93	+1.17
6	Schwarzkopf	3.05· Developing	3.00	2.67	3.33	3.31	2.67	3.28	-0.65
7	Olaplex	3.00· Developing	2.67	3.67	2.67	2.33	3.67	3.00	+1.17
8	Oral-B	2.92· Basic	3.00	2.67	3.33	3.31	2.33	2.93	-0.82
9	Wella Professionals	2.72· Basic	2.67	2.67	2.67	2.67	3.00	2.63	+0.17
10	Remington	2.48· Nascent	2.33	2.33	3.00	3.00	2.00	2.21	-0.83
11	L'Oreal Professionnel	3.17· Developing	3.33	3.33	3.00	3.00	3.33	3.00	+0.33	Tier 2 · Mid-Range
12	Redken	3.06· Developing	3.00	3.33	3.00	2.67	3.33	3.00	+0.49	Tier 2 · Mid-Range
13	BaByliss	2.94· Basic	3.00	2.67	3.33	3.00	2.67	2.67	-0.50	Tier 2 · Mid-Range
14	Moroccanoil	2.89· Basic	3.00	3.33	2.67	2.33	3.00	3.00	+0.67	Tier 2 · Mid-Range
15	Panasonic Beauty	2.83· Basic	2.67	2.33	3.00	3.00	2.33	2.67	-0.67	Tier 2 · Mid-Range
16	Goldwell	2.78· Basic	3.00	2.67	2.67	2.67	2.67	2.00	+0.00	Tier 2 · Mid-Range
17	Davines	2.72· Basic	2.67	3.33	2.00	2.33	3.00	2.67	+1.00	Tier 2 · Mid-Range
18	Sebastian Professional	2.67· Basic	2.67	2.67	2.67	2.33	2.67	2.00	+0.17	Tier 2 · Mid-Range
19	TIGI / Bed Head	2.56· Basic	2.33	2.33	2.67	2.33	2.67	2.00	+0.00	Tier 2 · Mid-Range
20	Kevin Murphy	2.50· Basic	2.67	3.00	1.67	2.00	3.00	2.67	+1.16	Tier 2 · Mid-Range
21	Maria Nila	2.44· Nascent	2.33	3.00	1.67	2.00	2.67	2.67	+1.00	Tier 2 · Mid-Range
22	Waterpik	2.39· Nascent	2.33	2.33	2.33	2.33	2.00	2.00	-0.16	Tier 2 · Mid-Range
23	Cloud Nine	2.28· Nascent	2.33	2.67	1.67	1.67	2.67	2.33	+1.00	Tier 2 · Mid-Range