Kids & Family
Standalone · 22 Brands
Avg Score
3.69
Brands
22
Avg Owned
3.99
Avg Retail
3.50
Avg Gap
+0.48
Segment Nr.
23
Dimensions-Durchschnitte
Top 3 vs Bottom 3
22 Brands
| # | Brand | Score↓ | D1 | D2 | D3 | D4 | D5 | D6 | Gap | Tier |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Tonies | 4.70· Benchmark | 5.00 | 5.00 | 4.33 | 4.33 | 5.00 | 4.56 | +0.67 | Tier 1 · Premium |
| 2 | LEGO | 4.70· Benchmark | 5.00 | 5.00 | 4.43 | 5.00 | 4.67 | 4.11 | +0.12 | Tier 1 · Premium |
| 3 | Bugaboo | 4.57· Benchmark | 5.00 | 4.67 | 4.28 | 4.67 | 4.67 | 4.11 | +0.19 | Tier 1 · Premium |
| 4 | CYBEX | 4.25· Leader | 4.67 | 4.67 | 3.62 | 4.33 | 4.67 | 3.54 | +0.70 | Tier 1 · Premium |
| 5 | Steiff | 3.91· Advanced | 4.67 | 5.00 | 3.23 | 4.00 | 4.00 | 2.56 | +0.88 | Tier 1 · Premium |
| 6 | Stokke | 3.88· Advanced | 4.00 | 4.67 | 3.38 | 3.67 | 4.00 | 3.54 | +0.81 | Tier 1 · Premium |
| 7 | Schleich | 3.76· Advanced | 4.33 | 3.62 | 3.28 | 4.00 | 3.67 | 3.67 | +0.01 | Tier 1 · Premium |
| 8 | Playmobil | 3.60· Advanced | 3.67 | 3.72 | 3.72 | 3.67 | 3.67 | 3.17 | +0.00 | Tier 1 · Premium |
| 9 | Ravensburger | 3.35· Developing | 3.62 | 3.62 | 3.23 | 3.67 | 3.28 | 2.68 | +0.00 | Tier 1 · Premium |
| 10 | HABA | 3.02· Developing | 3.72 | 3.72 | 2.95 | 2.95 | 2.67 | 2.11 | +0.25 | Tier 1 · Premium |
| 11 | Britax Roemer | 4.11· Leader | 4.33 | 4.33 | 4.00 | 4.33 | 4.00 | 3.67 | +0.00 | Tier 2 · Mid-Range |
| 12 | BabyBjoern | 4.00· Leader | 4.33 | 4.33 | 3.67 | 4.00 | 4.00 | 3.67 | +0.33 | Tier 2 · Mid-Range |
| 13 | Ergobaby | 3.78· Advanced | 4.00 | 4.00 | 3.67 | 3.67 | 4.00 | 3.33 | +0.33 | Tier 2 · Mid-Range |
| 14 | Joolz | 3.72· Advanced | 4.00 | 4.33 | 3.00 | 3.33 | 4.33 | 3.33 | +1.17 | Tier 2 · Mid-Range |
| 15 | Nuna | 3.56· Advanced | 4.00 | 4.33 | 2.33 | 3.00 | 4.33 | 3.33 | +1.67 | Tier 2 · Mid-Range |
| 16 | Silver Cross | 3.44· Developing | 3.67 | 4.00 | 2.67 | 3.33 | 4.00 | 3.00 | +1.00 | Tier 2 · Mid-Range |
| 17 | Joie | 3.28· Developing | 3.33 | 3.67 | 3.33 | 3.33 | 3.33 | 2.67 | +0.17 | Tier 2 · Mid-Range |
| 18 | Janod | 3.22· Developing | 3.33 | 4.00 | 2.67 | 3.00 | 3.67 | 2.67 | +1.00 | Tier 2 · Mid-Range |
| 19 | Djeco | 3.06· Developing | 3.33 | 3.67 | 2.67 | 2.67 | 3.67 | 2.33 | +1.00 | Tier 2 · Mid-Range |
| 20 | Kinderkraft | 3.00· Developing | 3.00 | 3.00 | 3.67 | 3.33 | 2.67 | 2.33 | -0.67 | Tier 2 · Mid-Range |
| 21 | Laessig | 3.33· Developing | 3.67 | 3.67 | 3.00 | 3.33 | 3.67 | 2.67 | +0.50 | Tier 2 · Mid-Range |
| 22 | Kiddinx | 2.89· Basic | 3.33 | 3.33 | 2.67 | 2.67 | 3.00 | 2.33 | +0.50 | Tier 3 · Entry |