Coffee, Spirits & Premium Beverages
Food & Beverage · 26 Brands
Avg Score
3.15
Brands
26
Avg Owned
3.35
Avg Retail
2.99
Avg Gap
+0.36
Segment Nr.
26
Dimensions-Durchschnitte
Top 3 vs Bottom 3
26 Brands
| # | Brand | Score↓ | D1 | D2 | D3 | D4 | D5 | D6 | Gap | Tier |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Nespresso | 3.85· Advanced | 4.33 | 4.33 | 3.67 | 3.31 | 4.33 | 3.11 | +0.84 | |
| 2 | Lavazza | 3.48· Developing | 3.67 | 3.67 | 3.33 | 3.31 | 3.67 | 3.28 | +0.35 | |
| 3 | illy | 3.33· Developing | 3.67 | 4.00 | 2.67 | 3.00 | 4.00 | 2.66 | +1.17 | |
| 4 | Jacobs | 3.18· Developing | 3.33 | 2.67 | 3.67 | 3.65 | 3.00 | 2.78 | -0.83 | |
| 5 | Absolut | 3.12· Developing | 3.33 | 3.67 | 2.67 | 2.67 | 3.67 | 2.68 | +1.00 | |
| 6 | Campari Group | 3.02· Developing | 3.00 | 3.33 | 3.00 | 2.67 | 3.33 | 2.78 | +0.50 | |
| 7 | Remy Cointreau | 2.90· Basic | 3.00 | 3.33 | 2.33 | 2.67 | 3.33 | 2.75 | +0.83 | |
| 8 | Oatly | 2.82· Basic | 2.67 | 3.67 | 2.33 | 2.33 | 3.33 | 2.63 | +1.17 | |
| 9 | Twinings | 2.65· Basic | 2.67 | 2.33 | 3.00 | 3.00 | 2.67 | 2.21 | -0.50 | |
| 10 | Melitta | 2.48· Nascent | 2.67 | 2.33 | 2.67 | 3.00 | 2.33 | 1.89 | -0.50 | |
| 11 | Starbucks Packaged | 3.62· Advanced | 3.67 | 3.67 | 3.67 | 3.33 | 3.67 | 3.72 | +0.17 | |
| 12 | De'Longhi Coffee | 3.38· Developing | 3.33 | 3.67 | 3.00 | 3.00 | 3.67 | 3.33 | +0.67 | |
| 13 | Aperol | 3.28· Developing | 3.33 | 3.67 | 3.00 | 2.67 | 3.67 | 3.33 | +0.83 | |
| 14 | Tchibo | 3.22· Developing | 3.33 | 3.33 | 3.33 | 3.00 | 3.00 | 3.33 | +0.00 | |
| 15 | Hendrick's Gin | 3.18· Developing | 3.00 | 3.67 | 2.67 | 2.67 | 3.67 | 3.33 | +1.00 | |
| 16 | Segafredo | 3.08· Developing | 3.00 | 3.00 | 3.33 | 3.00 | 3.00 | 3.17 | -0.17 | |
| 17 | Fever-Tree | 3.05· Developing | 2.67 | 3.33 | 3.00 | 2.67 | 3.33 | 3.33 | +0.50 | |
| 18 | Tanqueray | 3.03· Developing | 3.00 | 3.00 | 3.00 | 2.67 | 3.33 | 3.17 | +0.33 | |
| 19 | Jaegermeister | 2.98· Basic | 2.67 | 3.33 | 2.67 | 2.33 | 3.33 | 3.33 | +0.83 | |
| 20 | Innocent | 2.95· Basic | 3.00 | 3.00 | 3.00 | 2.67 | 3.00 | 3.00 | +0.17 | |
| 21 | Dallmayr | 2.88· Basic | 2.67 | 2.67 | 3.00 | 3.00 | 2.67 | 3.00 | -0.33 | |
| 22 | Alpro | 2.85· Basic | 2.67 | 2.67 | 3.00 | 3.00 | 2.67 | 2.83 | -0.33 | |
| 23 | Fritz-Kola | 2.65· Basic | 2.33 | 3.00 | 2.33 | 2.00 | 3.33 | 2.83 | +1.00 | |
| 24 | Krombacher | 2.58· Basic | 2.67 | 2.33 | 3.00 | 2.67 | 2.33 | 2.67 | -0.50 | |
| 25 | Red Bull | 4.11· Leader | 4.33 | 4.67 | 3.67 | 3.67 | 4.33 | 4.00 | +0.83 | Tier 1 · Premium |
| 26 | Coca-Cola | 4.28· Leader | 4.67 | 4.67 | 4.33 | 4.00 | 4.33 | 3.67 | +0.33 | Tier 1 · Premium |