Y1 DigitalPXM Explorer

Coffee, Spirits & Premium Beverages

Food & Beverage · 26 Brands

Avg Score

3.15

Brands

26

Avg Owned

3.35

Avg Retail

2.99

Avg Gap

+0.36

Segment Nr.

26

Dimensions-Durchschnitte

Top 3 vs Bottom 3

26 Brands
#BrandScoreD1D2D3D4D5D6GapTier
1Nespresso3.85· Advanced4.334.333.673.314.333.11+0.84
2Lavazza3.48· Developing3.673.673.333.313.673.28+0.35
3illy3.33· Developing3.674.002.673.004.002.66+1.17
4Jacobs3.18· Developing3.332.673.673.653.002.78-0.83
5Absolut3.12· Developing3.333.672.672.673.672.68+1.00
6Campari Group3.02· Developing3.003.333.002.673.332.78+0.50
7Remy Cointreau2.90· Basic3.003.332.332.673.332.75+0.83
8Oatly2.82· Basic2.673.672.332.333.332.63+1.17
9Twinings2.65· Basic2.672.333.003.002.672.21-0.50
10Melitta2.48· Nascent2.672.332.673.002.331.89-0.50
11Starbucks Packaged3.62· Advanced3.673.673.673.333.673.72+0.17
12De'Longhi Coffee3.38· Developing3.333.673.003.003.673.33+0.67
13Aperol3.28· Developing3.333.673.002.673.673.33+0.83
14Tchibo3.22· Developing3.333.333.333.003.003.33+0.00
15Hendrick's Gin3.18· Developing3.003.672.672.673.673.33+1.00
16Segafredo3.08· Developing3.003.003.333.003.003.17-0.17
17Fever-Tree3.05· Developing2.673.333.002.673.333.33+0.50
18Tanqueray3.03· Developing3.003.003.002.673.333.17+0.33
19Jaegermeister2.98· Basic2.673.332.672.333.333.33+0.83
20Innocent2.95· Basic3.003.003.002.673.003.00+0.17
21Dallmayr2.88· Basic2.672.673.003.002.673.00-0.33
22Alpro2.85· Basic2.672.673.003.002.672.83-0.33
23Fritz-Kola2.65· Basic2.333.002.332.003.332.83+1.00
24Krombacher2.58· Basic2.672.333.002.672.332.67-0.50
25Red Bull4.11· Leader4.334.673.673.674.334.00+0.83Tier 1 · Premium
26Coca-Cola4.28· Leader4.674.674.334.004.333.67+0.33Tier 1 · Premium